Partnerships

Lively Football Guide considers collaborations that fit its focus on understanding football and respect readers’ need to know who is behind a message.

Suitable collaborations

We consider relevant educational, publishing and football-related collaborations, including clearly presented partner placements across the site. A proposal should explain the subject, format, intended audience and any commercial relationship involved. We do not accept arrangements that require us to disguise advertising as independent editorial coverage.

Clear labelling

Paid or partner-supported material is labelled in plain language. Partner links and placements are also identified, and editorial articles remain distinct from material created to meet a partner’s brief. Labelling should be visible where readers encounter the material, not left for them to infer.

Send a proposal

Use the Contact page and select the partnership option. Include enough detail for us to understand the proposed collaboration and who would be involved. We review proposals for fit and clarity; sending one does not guarantee acceptance.